Amazon Prime Day 2024: Best early deals and dates confirmed

There are just days left until the Amazon Prime Day 2024 sale kicks off, and it’s shaping up to be one of the e-commerce giant’s biggest ever. Thousands of deals will hit the retailer’s website, seeing discounts on the latest technology, the coolest home gadgets and the best beauty buys.

Taking place every summer, Amazon’s Prime Day sale is one of the best annual sales on the calendar, second only to Black Friday. The sale is exclusive to Amazon Prime subscribers and always sees some of the biggest discounts on mattresses, coffee makers, electric toothbrushes, laptops, headphones, TVs and Apple devices, so you won’t want to miss out.

Below, we’re answering all your burning Prime Day questions, giving you our top tips and highlighting the best deals to snag now, before the big sale.

When is Amazon Prime Day 2024 in the UK?

Amazon has announced that Prime Day 2024 will take place on Tuesday, July 16 and end on Wednesday, July 17. As expected, the sale will start at 12pm on Tuesday and end at 11.59pm on Wednesday.

What is Amazon Prime Day?

Amazon Prime Day is an annual sales event that runs over two days, seeing the retailer slash the price of thousands of products from big name brands including Apple, Samsung, KitchenAid, Shark, Simba, Ninja and more.

Amazon has announced in advance that Prime members will get exclusive access to thousands of deals on top brands (leaving out a few specific names) as well as big savings on Amazon’s own devices and services – we’re talking doorbells, Fire TV sticks and offers on audiobooks and memberships.

The retailer has confirmed that we’ll see discounts on Elemis, ghd, Ninja and Samsung, and will reduce products from Barbie, L’Oréal Paris, Shark and more to their lowest price yet this year. Prime members will also get what Amazon calls “deep discounts” on products from Bose, Fitbit, Oral-B and Sony.

Amazon will also release some early Prime Day discounts on Amazon devices. Starting July 10, you’ll be able to save up to 50 percent on select Ring cameras and doorbells, including Ring Video Doorbells, Ring Indoor Cameras, Ring Sticky Camera, and and 55 per cent on Ring Intercom and up to 65 per cent on Blink’s range of security cameras. On July 12, Amazon will drop deals on its Amazon Fire TV Omni QLED series, saving you up to 45 percent.

In 2022, Amazon began hosting more than one Prime Day-style sale per year, starting with the early access sale in October. It now hosts three sales a year — Amazon’s Spring Sale in March (which is open to non-Prime subscribers), Amazon Prime Day in July, and the Amazon Prime Big Deal Days sale in October.

Amazon Prime Day is always the best of the three, offering huge savings on the biggest products. To access the discounts in the Prime Day sale, you must have an active Amazon Prime membership.

The best Amazon Prime Day tips

The IndyBest team has been covering Amazon Prime Day since it started in 2015. We’ve been finding discounts and tracking prices for years, so we know when something’s good and when it’s bad. Leading up to and throughout the event, we’ll be highlighting the best deals on all the most sought-after products. We’ll even be running a non-stop live blog every waking (and sleeping) hour of the 48-hour sale.

To prepare, if there are any items you want to get your hands on, we recommend adding them to your wishlist ahead of time so you can check them out sooner when the sale starts. It’s also worth downloading the Amazon app – the retailer will continue to release ‘lightning deals’ throughout the sale, and these are only for a few hours at a time. You can also set up alerts so you can be contacted when a discount goes live.

The best first day launch deals to be had now

Sony’s flagship wireless headphones launched in 2022 and still easily hold the top spot in our roundup of the best wireless headphones. We can attest to their quality, especially when it comes to noise cancellation, which is a cut above the competition. Right now, you can grab a pair for a generous 21 percent off.

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Available in a range of colors including black, brown, burgundy, blue and pink, as well as a waterproof version, Maybelline’s mascara is a viral hit for good reason. It’s lived in our writer’s makeup bag since the product first launched in 2021 – in their review, they found it to be a buildable formula that’s best for lengthening, with a flexible brush that lets lashes instantly look longer and more lifted. Currently you can save up to 87 percent off the price.

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This coffee maker is perfect for those whose kitchen counter is at a premium. The compact machine comes with its own range of coffee beans that offer a good range of delicious flavors. Our tester said, “We loved that this machine comes with an attached milk frother, which keeps things tidy and you can make a quick latte without barista training.”

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A capsule coffee machine that is compatible with all Nespresso vertuo capsules, investing in this model means you can choose from more than 30 different blends when making your morning drink. Getting to work at the touch of a button, the vertuo next also boasts the ability to make your coffee in your preferred volume, with options including an espresso size, double espresso, gran lungo, large cup and carafe. Meanwhile, you can make sure you stay informed when it comes to dust removal and other updates thanks to the option to pair the car with your smartphone. Right now, you can save 59 percent on hardware.

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Release your inner florist with this vibrant and intricate wildflower bouquet. The flower pack features 16 height-adjustable stems, along with a dynamic array of flowers that reflect the vibrancy of wildflowers such as Welsh poppies, cornflowers and lavender. Perfect for arranging before displaying in a vase, as you would a bouquet of fresh flowers, they’ll brighten up any window (without the worry of drying and watering). You can save 20 percent with this deal on Amazon.

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In our review of Olaplex’s famous no3 hair perfector, our tester said the formula is a “modern-day cult classic hair care product” that’s “hard to handle, let alone defeated”. The strands began to “feel softer and look healthier the more we used it.” It’s worth a place in our bathroom cabinet, you can save 26 percent now.

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This Alexa and Wi-Fi smart air fryer is currently enticingly discounted at half price. Complete with a large 6.2 liter capacity pan to fit up to six people, there is also a 1.2 kg capacity basket. It has preset settings and a digital touch screen for convenience, while its fast air technology feature makes stir-fry dishes with fewer calories and 90 percent less fat. If you lack inspiration on what to cook, you can find many culinary ideas in the accompanying app.

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The Galaxy Tab A9+ is already a great deal at full price, but now you can pick one up for 20 percent off. The latest in Samsung’s budget-friendly A-series impressed us with its bright display and premium-feeling metal frame. It runs on a pretty powerful chip and, while you have less storage and RAM than on more expensive tablets, performance never feels sluggish.

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Amazon Prime Day vs Black Friday: Should You Wait?

When it comes to big-ticket sales, Black Friday and Amazon Prime Day are the biggest and best, but there are differences between the two that may influence your decision on whether to wait to score a deal.

The biggest difference is that during Black Friday you will see thousands of retailers slashing prices across their product range. So, in theory, you will have more choices. This is in contrast to Prime Day, where you’ll only be able to shop for discounts on Amazon.

The benefit of Prime Day is that the deals are all in one place, making it much easier to shop than visiting every website for the best deal. Because it’s an exclusive sale for Prime members, you should technically have less competition, so your favorite air fryer won’t sell as quickly as it did during Amazon’s spring sale, in which non-members of Prime were also able to take advantage of discounts.

The biggest deals and discounts you’ll see during Prime Day will be on Amazon’s tech and Amazon-branded devices, including Kindle ereaders, Amazon Echo smart speakers, and Ring video doorbells.

Having covered Black Friday and Amazon Prime Day for too many years to count, the size of the discounts are always roughly the same during both sales, so we wouldn’t worry too much.

How to sign up for Amazon Prime

As we noted, the Prime Day deals are exclusively for those with Amazon Prime membership, which costs £8.99 a month or £95 when you pay for a year up front. Signing up couldn’t be easier, all you have to do is go to the Amazon Prime landing page and enter your details.

If you don’t want to pay the monthly fee, you can get a 30-day free trial, which will also give you access to sales, but we’d recommend doing this closer to the time.

Is Amazon Prime worth it?

Whether a subscription service is worth it, of course, comes down to personal preference. However, you get a host of benefits from being an Amazon Prime member. Not only will you take advantage of Prime Day deals, but you’ll also get free next-day or same-day shipping on items, as well as access to thousands of free e-books, Prime Video services, and Amazon Music.

Previous dates of Prime Minister’s Day

Coupon codes

For the latest deals on tech, gadgets and more, try the links below:

Looking for more savings? we have rounded up the best deals on Amazon right now